The Hands That Built Kosha


We speak about design a lot. About new shapes, trends, launches🧵
But the truth is — we can design all we want, and yet, without them — the artisans, the hands behind — nothing would come to life.
We designed it, sure. But they actualised it. They made it happen.
I still remember one karigar who shared that he learnt hand embroidery from his grandfather. For him, it wasn’t just a job. It was a legacy passed down through generations.
He told us how proud his family was when they saw his work being appreciated by a new, younger audience through our brand — something we'll never forget.
That one conversation shifted something in us.
It made us realise that our bags aren’t just products — they are vessels.
Carrying time. Heritage. Identity. Stories.
There was another time during a photoshoot when we showed a craftsman the final result of a piece he worked on.
It was a bag featuring his intricate glass crystal work.
He was silent at first, then smiled and said:
“Ye toh bilkul dulhan jaisa lag raha hai.” 💍
That pride in his voice, that simple moment of connection — it reminded us why we do what we do.
It’s not just about beautiful craftsmanship. It’s about honouring the hands behind it. The people. The soul.
Our artisans work with detailed hand embroidery, beadwork, glass crystal embellishments — all stitched on high-quality fabrics like suede, refined georgette, and beautifully finished linings.
Our artisans pour in time and hard work to stitch every bead with the most intricate detail.
It takes over 18 hours to carefully sculpt and complete just one Kosha bag.
And it’s not mass produced. It’s intentional. Thoughtfully made. 🧡
Back when we started Kosha, we made a conscious decision — to support the artisans and their time, their labour, and their dignity.
To not build fast fashion.
We didn’t want to be another brand adding to deadstock.
We wanted to leave behind a legacy.
Not just for us, but for Indian craft.
Because when you carry a Kosha piece —
You’re not just carrying a design.
You’re carrying the hands that built it.
The stories that shaped it.
The culture that birthed it.
And for us — that’s what makes it worth it. ✨